Iberdrola measured the carbon footprint at Mad Cool music festival

Iberdrola measured the carbon footprint at Mad Cool music festival

The company raised awareness and will take reduction and compensation measures in future editions thanks to GreeMko’s technology.

Taking another step towards sustainability and the path towards decarbonisation, for the first time, Iberdrola has collaborated with GreeMko to measure the carbon footprint at the music festival, Mad Cool. The well-known Madrid festival attracts European and international attendees. Thanks to this, Iberdrola demonstrates its priorities by participating in a large-scale event in a conscious and sustainable way, making its attendees aware of their footprint generated when travelling to the event.

In order to approach this carbon footprint project of the Mad Cool event in a holistic and inclusive way, GreeMko has determined the environmental aspects of the event that generate greenhouse gas emissions (Carbon Footprint Scope 1 and 2) as well as customising the mobility solution (Carbon Footprint Scope 3) to know the impact of the displacements of the festival attendees.

During the event, attendees were encouraged to participate in the mobility solution by accessing it via a QR code. This solution allowed each attendee to instantly know the individual carbon footprint of each journey to the festival. Iberdrola had a stand promoting sustainability where it encouraged the use of the solution with different actions. On the other hand, data was also collected on the rest of the environmental aspects, including energy consumption, waste, suppliers, refrigerants, etc., so that GreeMko automatically and digitally calculates how each one contributes to the carbon footprint of the event.

Finally, all the information was compiled to provide visibility on the environmental impact of the event, highlighting and detailing the environmental aspects with the greatest impact so that reduction actions can be taken for future events.

GreeMko’s solutions enable organisations to better analyse their environmental impact and make smart decisions in their planning towards sustainability and carbon neutrality.