According to a study by the University of Sydney, ecological footprint and global tourism are becoming increasingly intertwined. In the last year measured by the study, this industry emitted 8% of the world’s greenhouse gases. The same sector generates jobs and supports many subsidiary businesses. It takes time and work to change it.
Long-term strategy, immediate impact
There are initiatives that focus on the individual responsibility of the traveller. It is assumed that it is impossible to reduce the carbon footprint generated by a flight, for example, and it is invited to compensate for this with a financial contribution. But a conscious entrepreneur does not put the burden of sustainability on others.
What can a global tourism company with decades of history do to reduce its carbon footprint? You can plan for progressive, data-driven change, which provides certainty for decision-making and gives credibility to your communication plan. And even faster: you can have an immediate impact on your employees and your audience. It only takes a few clicks.
Ecological footprint and tourism
During the Fitur International Tourism Fair, the Piñero Group pledged to eliminate 60% of its carbon footprint in ten years. They wanted to accompany this message with a real and tangible action, using GreeMko’s mobility solution. They explained in an interview with TVE: “Through an app, both employees and visitors will measure the impact they have on their journey to Fitur. With this result, we will plant native trees in the destinations where we are”. The commitment was to plant one tree for every 100 kilos of CO2 emitted. The result was known a few hours after the interview: 1,290 trees. Mahogany, palm and pine trees in various parts of the world will bear witness to this pact with the planet.
It is important that sustainability campaigns do not sound in a vacuum, but are backed up by action. That’s what GreeMko’s automated solutions are for. The first step towards improvement is to measure. And with the right data and technology, an organisation can move from mere reporting to active environmental management.